How do you get people to do somethings important but not preaching to them?? Check out “Embrace Life”! A small online video production made for the Sussex Safer Roads Partnership. became big worldwide!! It got BIG worldwide and made people talking, watching…. absolutely moving, great concept and simple yet brilliant making, this online ad to enforce the use of seat belt while driving is one of the most popular things published lately. And sure enough the cause applies as much to La Paz as everywhere else!! How often do I catch myself to drive “quick” around the corner to Walmart or just the tienda down the road without wearing it….
This powerful and awesome video about an extremely important message – wear your seat-belt – is moving emotions worldwide and the editor hopes it will also encourages pacenos who sees this to wear their seat beats!

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Fall 2010 coming to La Paz: 43rd SCORE Tecate Baja 1000.